Marketing in the news

Hello everyone just here to fill you guys in on an article that caught my eye that pertains to some interesting marketing decisions made by the company Heineken. The article is based on the beer company pushing its non alcoholic beer with non other than Daniel Craig playing the role of Agent 007 from the popular James Bond franchise. This recent ad campaign has been launched in anticipation of the new Bond film that will be coming out in April of this year. Heineken has branded itself over the years as a mid to high tier beer and has often associated themselves with the imagery of high class living. This ties in perfectly with their new ad with James Bond himself who is the epitome of living on the edge and doing so in a classy way. It would seem this has worked both for the franchise and the beer company as they have been partnered for the last 20 years. Now as far as the new idea of pushing a non alcoholic beer it would seem that this generation is more open minded and receptive to the thought of this kind of product. It says in the article that the campaign seems to be targeting 25-30 year old as they are the new generation of drinkers. With this said Heineken has been largely associated with the Bond franchise and is even said to be on par with the brand most associated with the films being the iconic Aston Martin. This is a huge accomplishment for the company because for all of those years James Bond been associated with the imagery of masculinity and while in the past that has been a great thing, coming into this new era some might think that this is a bad look for both the company and the franchise. I myself have grown up watching the franchise and think of them as nothing more than fun to watch and not a mantra to live ones life by, so as far as the impact of what I should drink or how I should act these marketing decisions have left me unaffected. However I know how impressionable some are to such things and it will be interesting to see how both this ad and the new movie will not only impact the companies that have put this out but even more so how it will be received by the general populous. With that said this is Reide signing off.
Link:https://www.marketingweek.com/heineken-james-bond-sponsorship/

First Post

Hello everyone my name is Reide Adams. I am currently in my third year of college. I am hoping to finish up my degree and pair it with a welding degree. I am taking this class because it is required for the visual communications/graphic design degree. As far as things that I am interested in learning about I think that learning to market oneself is an important part of having a successful career no matter what field you are in and that is what I hope to learn from this class along with the fundamentals. When I'm not doing homework I enjoy messing around with photography and experimenting with different art mediums. I also am a pretty big fan of the automotive industry( I like cars) as far as anything else I like to try to keep an open mind and try new things. And with that once again my name is Reide Adams thank you for coming to my TED talk.