Social Listening

I would like to talk about Planters Peanuts and how they have been some major marketing moves in the past month. They recently just killed off their mascot of 104 years which is a very bold move on the companies side of things as it was a character loved by all even those who don't even eat peanuts. This character was so iconic with his top hat and monocle that the new ad of him going out in a blaze of glory to save the lives of his friends came as a shock to all of us. However Planters announced that they would show his funeral in the third quarter of the super bowl. This is a great marketing opportunity choice for the company as they had already grabbed the attention of the public with this death but then lured people in by announcing that they would be having a super bowl ad which is spendy to say the least as well as some of the best commercials that people see all year as they are viewed by millions. I actually watched the super bowl today and there it was, the funeral of the dapper peanut. However a twist that I saw coming from a mile away took place and so did many others on twitter who were in disbelief this nuts passing, Mr. Peanut grew again and this time was a baby. This was an obvious trend jacking of  a loved character on the internet Baby Yoda from the star wars show The Mandalorian. Either way you look at it though this was a win for Planters as they had their mascot back as well as being all over social media with their publicity stunt as well as the admittedly cute new look for the nut. Planters gave the people what they wanted which was to have Mr. Peanut back in one way or another. They created a want or need by killing him off in the first place and then fulfilled it just by reintroducing him as a little baby with the same wittiness and humor of the original Nut. Had I been the one calling the shots a Planters there are definitely some things that I would do differently such as maybe not riding off the popularity of Baby Yoda and coming up with something a little more innovative that matched the mascot better such as him being among the crowd either in the commercial or at the game. Another thing I would change is just not killing of the mascot in the first place and instead come up with a memorable super bowl commercial that is a little risqué just like their other commercials because it follows their brand and makes them seem less like they are pulling at strings trying to be relevant. It just seems like they are trying so hard for someone who is associated with even the thought of peanuts and is one of if not the number one Nut brand in the industry, so it just seems a little nutty to me that they would try to come off as hip and seem cringey to the youth. If I have learned anything form this example it is that leaning into pop culture in ads is important but choosing what in pop culture is detrimental to the success of a marketing campaign and will either be the rise or fall in the popularity of  a brand. Well that's all folks its your average college student Reide Adams signing off.

Marketing in the news

Hello everyone just here to fill you guys in on an article that caught my eye that pertains to some interesting marketing decisions made by the company Heineken. The article is based on the beer company pushing its non alcoholic beer with non other than Daniel Craig playing the role of Agent 007 from the popular James Bond franchise. This recent ad campaign has been launched in anticipation of the new Bond film that will be coming out in April of this year. Heineken has branded itself over the years as a mid to high tier beer and has often associated themselves with the imagery of high class living. This ties in perfectly with their new ad with James Bond himself who is the epitome of living on the edge and doing so in a classy way. It would seem this has worked both for the franchise and the beer company as they have been partnered for the last 20 years. Now as far as the new idea of pushing a non alcoholic beer it would seem that this generation is more open minded and receptive to the thought of this kind of product. It says in the article that the campaign seems to be targeting 25-30 year old as they are the new generation of drinkers. With this said Heineken has been largely associated with the Bond franchise and is even said to be on par with the brand most associated with the films being the iconic Aston Martin. This is a huge accomplishment for the company because for all of those years James Bond been associated with the imagery of masculinity and while in the past that has been a great thing, coming into this new era some might think that this is a bad look for both the company and the franchise. I myself have grown up watching the franchise and think of them as nothing more than fun to watch and not a mantra to live ones life by, so as far as the impact of what I should drink or how I should act these marketing decisions have left me unaffected. However I know how impressionable some are to such things and it will be interesting to see how both this ad and the new movie will not only impact the companies that have put this out but even more so how it will be received by the general populous. With that said this is Reide signing off.
Link:https://www.marketingweek.com/heineken-james-bond-sponsorship/

First Post

Hello everyone my name is Reide Adams. I am currently in my third year of college. I am hoping to finish up my degree and pair it with a welding degree. I am taking this class because it is required for the visual communications/graphic design degree. As far as things that I am interested in learning about I think that learning to market oneself is an important part of having a successful career no matter what field you are in and that is what I hope to learn from this class along with the fundamentals. When I'm not doing homework I enjoy messing around with photography and experimenting with different art mediums. I also am a pretty big fan of the automotive industry( I like cars) as far as anything else I like to try to keep an open mind and try new things. And with that once again my name is Reide Adams thank you for coming to my TED talk.